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Author: robinson

The preparation of coffee has always been a controversial subject. The climate, the gastronomic tradition, the palate, the typology of the roasters in the area, the type of imported coffee beans, the quality of the roasters, the advertising campaigns, and many other factors that directly influence the type of coffee we drink and how we prepare it. Tradition of Colombian Coffee The history of Colombian Coffee is as rich as it is extensive. Its

Considering that the world’s population is increasing daily and that we must adapt to the climatic conditions that may arise, our crops should also be altered to be highly productive, profitable, and friendly with nature. In addition, they should facilitate the growers’ work. In the case of Colombian coffee, work has been carried out since the late 1960s in the genetic improvement program of Cenicafé. Their goal is to search for varieties that

Along almost 3,000 kilometers of inter-Andean valleys, from the extreme south to the extreme north of Colombia, live the 540,000 coffee-growing families in the coffee-growing regions of the country. The vast majority live on small farms or plots of land whose coffee crops, on average, do not exceed 2 hectares. The character Juan Valdez is a perfect representation of Colombian coffee growers: cheerful human beings that are concerned about maintaining a relationship of

The National Federation of Coffee Growers is an organization that has represented coffee growers nationally and internationally since 1927 and is largely responsible for the success of its products around the world. In 1959 they had the great idea of creating a character that would represent the 500,000+ Colombian coffee farmers by symbolizing tenacity and work philosophy, thus Juan Valdez was born. The advertising agency Doyle Dane Bernbach was in charge of designing

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